尤川豪   ·  1月前
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How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)

https://andrewchen.co/how-to-build-a-growth-team/

  • The Product Death Cycle.

    • Better products, and more features, do not necessarily equal growth.
  • Build on understanding the data, creating hypotheses that identify why certain processes are happening, prioritizing those ideas, running the experiments, and then repeating the cycle.

  • When it comes to reach you are generally better off thinking outside your current user base.

  • The above was shared from Airbnb’s growth team who did exactly this exercise – only 6 items out of 33 were for non-users.

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尤川豪
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