How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)

https://andrewchen.co/how-to-build-a-growth-team/

• The Product Death Cycle.

  • Better products, and more features, do not necessarily equal growth.

• Build on understanding the data, creating hypotheses that identify why certain processes are happening, prioritizing those ideas, running the experiments, and then repeating the cycle.

• When it comes to reach you are generally better off thinking outside your current user base.

• The above was shared from Airbnb’s growth team who did exactly this exercise – only 6 items out of 33 were for non-users.